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The School of Cyber Defense Competition 2026, in collaboration with the Dubai Electronic Security Center, returns for its second edition, inviting university students across the UAE to participate. This year, the competition focuses on real-world incidents, practical solutions, and emerging technologies, with a team format and a total prize pool of AED 20,000. The live final will take place on 18 September 2026 at GISEC Global, Dubai Exhibition Centre, Expo City Dubai, providing students with industry exposure and mentorship from leading technology and cybersecurity organizations.

The promotional initiative marks the first time in the history of the animated film franchise that a major pizza delivery brand has secured an official partnership for a theatrical movie release. Designed to align with the upcoming worldwide premiere of the film on June 19, the joint campaign introduces specialized menu offerings, limited-edition merchandise drops, immersive experiential pop-up locations, and custom animation created specifically for international audiences.

The Big Idea: Consumer Choice Is the Most Valuable Signal in Modern Advertising
Digital advertising has long relied on inferred signals like browsing history. Truecaller Pulse replaces guesswork with declared choice, allowing brands to ask consumers directly what they want.
When consumers declare their intent, every part of a campaign; planning, targeting, and messaging becomes significantly smarter and more efficient.